Why UGC Matters & What to Expect

We’re kicking off the UGC Summit with key insights from our research with over 72,000 consumers. Discover why user-generated content is a game-changer for businesses, how it’s shaping customer trust and engagement, and what key trends you need to know. This session will set the stage for what’s ahead and help you make the most of the discussions to come.

Marc Bonnamour

CEO

Capturing, Managing & Monetizing Consumer Voice

User-generated content (UGC) has shifted power to consumers, making their voices more trusted than traditional marketing. UGC is 10x more influential than influencer content and its rapid rise—led by millennials and Gen Z—demand that brands adapt. In this session, LSE will unveil key findings from their latest research, exploring how UGC shapes trust and drives purchase decisions.

Alexander Grous

Where Consumers Buy: The Surge of Social Commerce & the Creator Economy

Social commerce is projected to grow 3x faster than traditional e-commerce, reaching $1.2 trillion by 2025. At the same time, the creator economy is expected to approach $500 billion by 2027. This session dives into these booming sectors, exploring their rapid rise, key drivers, and what businesses must do to stay relevant—leveraging creators and social platforms to drive engagement and sales.

Julien Bouzitat

US General Manager

Brett Dashevsky

Founder of Creator Economy NYC

Angelica Reyes

Chief Marketing Officer

Mohamed Mansouri

Deputy Director of ARPP

Arnaud Cabanis

General Manager - Global Business Solutions

More Impact, Less Spend: How UGC Delivers Traffic, Engagement & Conversions

In this session, we’ll explore how UGC is 2.4 times more trusted than brand-created content and drives a 29% increase in conversions while boosting SEO and engagement. With 93% of consumers reading reviews before purchasing, creators will share the secrets to authentic content, while brands discuss how they find the right balance with traditional marketing for maximum ROI.

Emily Soule

Influencer - @emily.soule

Kelly Brand

Executive Director, Global Social

Courtney Siegel

VP Marketing US

Effective Strategies for Capturing & Integrating the Voice of the Customer

Capturing the Voice of the Customer (VoC) across reviews, social media, and feedback surveys is key for brands looking to stay ahead. In this session, leading brands will share how they collect, analyze, and integrate customer insights to adapt and evolve their products and services—proving that companies that prioritize customer experience are 60% more profitable than those that don’t.

David Nedzela

CMO Chief Marketing & Customer Officer

Francois Bracq

Head of Startups & Innovation Partners

Jean-Francois Damais

Global Chief Research Officer

Astrid Duhamel

Global Business & Consumer Activation Director

Angelica Reyes

Chief Marketing Officer

The Future of Influencer Marketing: The Rise of Influencer Communities

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Laetitia Bianco Renault

Head of advocacy and influencer marketing

Quentin Lebeau

VP Product

Why the Future of Loyalty Is Community

In this session, we’ll explore why building strong customer connections is tougher than ever, and why traditional loyalty programs are becoming obsolete. With 20% of customers driving 80% of revenue and 5% creating 80% of UGC, brands must rethink loyalty. Brands will share how they are engaging and activating their communities to foster deeper connections and long-term growth.

Delphine Benedict

CMO Media and Head of Social Retail

Paolo Picazio

Head of Italy & Iberia

Quentin LEBEAU

VP Product