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2026 Edition

26-5-How the Creator Economy Is Turning Social Feeds into the New Retail Shelf - 20mn

The most influential retail destinations today lives on social feeds, where influence is translated to sales and millions of shoppers discover, evaluate and buy everyday. Hear from industry leaders on how the shift to creator-led commerce is reshaping product discovery, brand reach, and the entire path to purchase

Katielee Kaner

Rebecca Malloy

Angelica Reyes

Other sessions

26-1-Opening

The New Economy of Trust

Why and How Authentic Content Cuts Through the AI Noise

The New Rules of Product Discovery: SEO, GEO, and What Brands Must Do Now

Beyond Transactions: Building Loyalty Through Community

Powering the marketing Flywheel: How Organic Content Drives Real Performance

Gifted Collabs: Why Every Creator Should Still Say Yes - No Matter Your Following Size

Masterclass storytelling - From story to identity: the art of authentic personal branding

Masterclass camera presence - From Awkward to Effortless: Master Your On‑Camera Presence

The Brief Blueprint: Why Some Creators Get Re-Invited and Others Don't

Smart Tools, Real Creativity: Leveraging Trends & AI While Staying Authentic