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2026 Edition

Why and How Authentic Content Cuts Through the AI Noise - 20mn

As AI-produced content floods the internet, consumers are increasingly questioning what is real. Explore how brands are navigating this growing trust gap and why authentic customer voices, creator experiences, and verified proof are becoming the signals consumers rely on most when deciding what to buy.

Timothée Deschamps

Catherine Rosado

Courtney Siegel

Other sessions

26-1-Opening

The New Economy of Trust

Why and How Authentic Content Cuts Through the AI Noise

The New Rules of Product Discovery: SEO, GEO, and What Brands Must Do Now

26-5-How the Creator Economy Is Turning Social Feeds into the New Retail Shelf

Beyond Transactions: Building Loyalty Through Community

Powering the marketing Flywheel: How Organic Content Drives Real Performance