The New Rules of Product Discovery: SEO, GEO, and What Brands Must Do Now - 20mn
Today’s shoppers are not only using traditional search, but also asking ChatGPT, Perplexity, and Gemini what to buy instead. Discover how leading e-commerce brands are adapting their discovery strategies to show up in AI responses that drive purchase decisions.
Sandrine Vissot-Kelemen
Thierry Aubert
Laure David-Cahuzac
Anne-Claire Lallemand
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