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2026 Edition

26-1-Opening - 10mn

UGC Summit returns on May 19 with a new format; two dedicated tracks – one for brands, one for creators. As AI reshapes discovery, creators shape influence, and communities redefine trust; brands must rethink how people discover and buy. Join leading voices to explore how these forces are converging and what it means for the commerce of today.

Marc Bonnamour

Other sessions

The New Economy of Trust

Why and How Authentic Content Cuts Through the AI Noise

The New Rules of Product Discovery: SEO, GEO, and What Brands Must Do Now

26-5-How the Creator Economy Is Turning Social Feeds into the New Retail Shelf

Beyond Transactions: Building Loyalty Through Community

Powering the marketing Flywheel: How Organic Content Drives Real Performance

Gifted Collabs: Why Every Creator Should Still Say Yes - No Matter Your Following Size

Masterclass storytelling - From story to identity: the art of authentic personal branding

Masterclass camera presence - From Awkward to Effortless: Master Your On‑Camera Presence

The Brief Blueprint: Why Some Creators Get Re-Invited and Others Don't

Smart Tools, Real Creativity: Leveraging Trends & AI While Staying Authentic