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2026 Edition

The New Economy of Trust - 20mn

AI has made content endless, but trust is harder to earn than ever. Learn why real customer experiences matter more than ever, how algorithms reward credibility, and how brands can turn authentic voices into growth.

Nicolas Petit

Other sessions

26-1-Opening

Why and How Authentic Content Cuts Through the AI Noise

The New Rules of Product Discovery: SEO, GEO, and What Brands Must Do Now

26-5-How the Creator Economy Is Turning Social Feeds into the New Retail Shelf

Beyond Transactions: Building Loyalty Through Community

Powering the marketing Flywheel: How Organic Content Drives Real Performance